They were all about the same age. We found the differences between the two generations of moms fall into four distinct areas: what they buy, where they buy it, how they shop, and what types of marketing resonates with them. Ads When selecting a retailer, Millennial moms are 58 percent more likely than older moms to value visibility in advertising, and they are 32 percent more likely than older moms to place importance on what they hear about a retailer in the news.
Perhaps growing up with the Web and other convenient technologies, theyve come to expect convenience everywhere. But it turns out that Millennial moms care more about coupons than do other demographics. During her trip, she decided to make a little video to remind other parents why they should stop complaining about buying supplies for their kids classrooms.